In the real estate industry, brokers and agents must work tirelessly to attract new business and close deals. Here are a few key considerations for real estate professionals looking to increase their performance and productivity through targeted marketing tactics.

Make Interpersonal Communications a Mainstay in Your Marketing Activities

Reaching out to prospective leads via digital outreach initiatives is a cost-effective way to engage a large base of your target sales audience and spread the word about your business. However, you also must harness the power of telephonic communication in your outreach and engagement strategy.

Make verbal contact with potential customers but wait for opportunities to present themselves rather than trying to force interactions to fit into your timetable or personal quotas. Contacting people over the phone is a great way to set yourself apart from competitors. It also conveys that you’re willing to put in a lot of effort to get things done.

Approach Potential Clients with Purpose

Trying to establish productive connections with as many people as possible may seem like a good way to maximize your marketing campaigns, but you need to be strategic about the way that you structure your messaging. A one-size-fits-all approach to engaging new leads can be very hit-or-miss. You can’t easily gauge how receptive people will be to flat, untailored outreach.

Many people are reluctant to respond to sales initiatives geared toward the masses, even when a marketing campaign has broad appeal. A better approach is to personalize your outreach efforts. Utilize information about potential customers’ demographics, interests, and locations to interact with them impactfully. Be clear and direct about what your business has to offer them.

Prioritize Whom You Connect With

In the real estate business, telephonic outreach can have a big influence on your performance. Clients want to know that you’re capable of driving positive interactions, coordinating with multiple people to get a deal done, and sustaining your professional relationships meticulously. Of course, calling leads and catching up with your previous clients can be time-consuming. Determine whom you reach out to discerningly.

The number of people whom you manage to touch base with shouldn’t be the measure of how productively you’ve used your time making calls. Instead, you should decide whom to reach out to base on whether you have something relevant to share.

New listings, price reductions, and initiatives to expand your geographic reach all exemplify share-worthy conversation starters. Using this tact is likely to generate better results than simply calling to inquire whether people know someone who is interested in buying or selling.